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Contents
Wallisch Session Review
Communication
Under Pressure
Presentations
Checklist
Presentation
Dynamics
Audio
Visual Setup
Communication
Bibliography
Where’s Bill?
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Communication
Under Pressure |
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Two hundred and six miles
above the earth, at a speed of 17,500 mph, the U.S. Space Shuttle Endeavor
is closing in on the Russian space station MIR. But there's a glitch.
With precious little time to
act or talk, shuttle commander Terry Wilcutt asks astronaut Jim Reilly
three key questions:
"Do you have a plan? Is
it working? Are you ahead or behind?"

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It's four in the morning in
San Diego. Three black cars quietly pull into an empty Piggly Wiggly
supermarket parking lot. Through the windshields you can see the
flickering red glow of communications scanners. Doors open, trunks pop up,
and the occupants quickly put on body armor and black raid jackets that
say, "U. S. Marshal." They grab weapons and door rams and
gather around a briefing officer. She tells them exactly what they need to
know to drive two blocks west, storm a house, and hopefully capture a
top-fifteen wanted-list fugitive without incident. She wastes no words.
The entire briefing lasts four minutes. A United States Marshal Service
Fugitive Investigative Strike Team -- FIST Team -- is ready to roll. |
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Flying east, in hostile Laotian skies,
a U. S. Air Force F-4 Phantom pilot knows an enemy fighter is locked on to
him and only seconds away from firing its missiles. It crosses his mind
that he might be about ready to buy the farm. But off in the distance,
over all the radio chatter, a radar officer crisply says, "Steve,
they're two miles north of you!" Captain Steve Ritchie immediately
turns north, gets his own lock-on, shoots down two MIG-21s, and becomes
the last fighter ACE of the Vietnam conflict. |

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In a high-level staff
meeting at a celebrated Fortune Five Hundred company a vice president
gathers 17 key staffers for a morning meeting. Because he has only twenty
minutes before he must leave for the airport, he announces he wants a
"Lightning Round." Each staffer responds by coming to the
overhead projector with one visual aid that takes no more than one minute
to present. When they're finished, the VP says, "Great meeting! I
have just what I need for New York. See you next week." |
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Connecting Communication to
the Future
Each of these stories has a common
thread: Great teams under pressure can communicate accurately and quickly,
get straight to the point, and bring an issue to closure. When they do,
they win. But it takes discipline, the kind that comes from putting
together powerful communication strategies that create competitive
advantage, get decisions made, and even save lives!
Right now there are a number of
successful business and government teams that have taken the time to
create powerful new communication strategies for themselves. They took the
time because time itself is emerging as this century's most
valuable resource.
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The communication model
they use is as simple as the clear messages it produces:
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Put your main point up
front. |
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Analyze your audience
so they get the point and pay attention. |
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Don't deliver the
message if it isn't going to get something done. |
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Say it in the shortest
possible time. |
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Match short, powerful
words with uncluttered visuals that clearly support what you're
saying. |
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Deliver the message
with a conversational style that includes genuine eye contact and
positive body language. |
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Be superbly prepared
to answer questions when you're finished. |
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Sit down and listen. |
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